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About Us

Our Legacy

Our story began in 1960, in Sestri Levante, a seaside town on the Italian Riveria. With little more than a passion to create great gelato and the desire to share it with the world, Luigi Panero planted the seed that is growing to be a flourishing chain of gelateria’s worldwide. Luigi had dedicated the greater part of his life to innovating and improving his craft. His 45 years of commitment to authenticity was recognized in 2006 when the prestigious honour of, “Gelatiere of the Year”, was conferred upon him by the Association of Italian Gelatiere. It is our privilege to build on Luigi’s values and traditional

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approach to making gelato. We take great pride in upholding these standards with each and every batch of gelato that is served. We do it for the same reason Luigi did it… because
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we love it!


What We Believe In

At Amore we aspire to achieve more than profits. When we joined hands for the first time, we chose to invest our lives creating a business that we would be proud of.

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We endeavor to establish a values-based business that is sustainable. We truly believe that we can help make the world a brighter place; with more smiles and a lot more love.


Mission Statement
Establish Amore Gelato as values-based business that produces and serves the highest quality authentic Italian frozen dessert in the world with passion, attention to detail and uncompromising principles while maintaining our commitment to our customers, the environment and the community that supports our growth.
Vision Statement

To build a brand, "one brick at a time" while imprinting our values into the fabric of the company by serving truly authentic Italian gelato while

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being socially conscious and environmentally friendly. As a values-based organization we believe that there are great rewards in operating a business in a sustainable manner.

Core Principles
Smile and make others smile with you.
Make and serve the best quality product possible.
Innovate & experiment with new ideas.
Look after our environment & community.
Every stakeholder is to be treated with Dignity & Respect.
Award Winning product

Quality & Innovation is Rewarded.

AMORE Gourmet Gelato has won 3 special prizes for our innovation and dedication to quality at SIGEP, the world’s largest International Gelato Competition held annually in Italy (both in 2007 and in 2008), we have been awarded for the best

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flavour (Pineapple) and for most innovative flavours (Passaggio in India - 2008 & Masala Latte- 2009).

Gelato

Our Gelato | Comparison
Gelato

 

Our Gelato:

The recipes and the expertise that go into making Amore gelato come from Sestri Levante, Italy. Even today we do not use any ingredients which aren’t natural and fresh. In fact, Amore has won three awards for best flavours at SIGEP, a gelato fair

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where gelatieres from around the world come to compete against eachother.

We prepare different flavours of gelato in small batches, just enough for a day’s consumption. Since it is prepared fresh every day, there is also no need to add any preservatives or artificial additives to it. We are proud to say that our gelato is 100% preservative-free.
All this achievement has been possible because of the recipes, machinery and production methodology have adhered to the authentic Italian way of preparing the gelato.

When we join hands with our franchisees we encourage them to be a part of this legacy to and the wonderful experience of gelato-making.
When you associate yourself with our gelato, you are associating not only a great tasting product, but a product that can be relished by each and everyone without any inhibitions.


Comparison:
FreshnessIngredientsTextureTemperatureFat ContentFlavour ChoicesPresentationTasteOver-run
Amore Gelato
Other Gelato Brands
Ice Cream
Amore Gelato is made fresh daily in your city to maintain the highest quality product possible.
Made in a Central Kitchen and distributed to satellite locations throughout the country.
Made in large batches for stored for months.
Amore Gelato
Other Gelato Brands
Ice Cream
We use locally sourced fruits, milk, cream and natural ingredients to ensure a low-fat, healthy and delicious product.
Mostly use artificial flavours and a generic powder “base mix” to produce the product.
Generally use powdered fruits with artificial colouring and flavouring agents.
Amore Gelato
Other Gelato Brands
Ice Cream
Amore gelato has a smooth and a rich texture and does not leave a milk fat residue on the palate.
Can contain ice crystals due to gaps in the cold chain, giving the product
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a “sandy” texture.

High fat content coats the tongue because of which the true flavour cannot be tasted.
Amore Gelato
Other Gelato Brands
Ice Cream
Our gelato is served at a temperature much higher than the ice-cream, therefore the temperature does not numb the taste receptors.
Usually served at a lower temperature to enable “scooping” rather than “spatulating” the gelato.
The normal ice-cream is served at a very low temperature. It is so cold that one can get a brain freeze and cannot experience the flavour at all.
Amore Gelato
Other Gelato Brands
Ice Cream
Amore Gelato contains only 6-8% fat, while our sorbetto (water-based) is completely fat-free. We also have sugar-free options in some of our flavours.
Other brands reduce the fat-content to reduce in an effort to reduce the material cost and gross margin. Unfortunately, this also reduces the quality of the gelato.
Can range from anywhere between 12-24% fat.
Amore Gelato
Other Gelato Brands
Ice Cream
Since we allow our franchisee’s to produce the gelato themselves, there are hundreds of flavours that can be produced.
Offer standard Flavours with only limited variety
Wide range of flavours but no ability to innovate or create your own offering.
Amore Gelato
Other Gelato Brands
Ice Cream
We take pains to manually garnish our gelato right from the kitchen to make it visually appealing.
Can be flat or manually sculpted to mask any melting of the product that has occurred during transportation.
Seldom, if ever, garnished. Visual appeal is not a priority.
Amore Gelato
Other Gelato Brands
Ice Cream
We’ve won 3 international awards in 2 years running at Sigep (the most prestigious gelato competition in the world) for our quality and innovation.
No comment.
More subdued flavour
Amore Gelato
Other Gelato Brands
Ice Cream
Our machines are set to allow for 40% overrun, which means that less air is pumped into the product, thereby intensifying the flavour.
Industrial ice-creams have a higher overrun, which means more air and lesser product.
Industrial ice-creams have a higher overrun, which means more air and lesser product.

Franchise

Process | Support | Investment | Application
Franchise - 939x249 copy

Differentiation:

It has taken us over 7 years to refine our franchise model so that even a person with no background or experience in the culinary arts can not only flourish into a budding entrepreneur but also a bona fide gelato chef. To achieve this feat we have developed, the “Maestro” System. Maestro is a special production methodology that allows our franchise partners to produce fresh gelato without any prior experience. This simple, yet very important process differentiates Amore Gelato from other gelato brands. As a result, our

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product is made fresh every day thereby reducing waste, improving presentation and allowing for creative freedom of the products that can be offered.


Process
Nine Steps to Become a Franchise Partner:
  1. Review Franchise System online.
  2. Submission of Online Questionnaire & Evaluation Form.
  3. Amore Franchise Manager will contact you review the information submitted and answer any questions.
  4. Circulation of general financials pertaining to the Franchise Business Model.
  5. Assessment of Site, P&L Projections and Feasibility Analysis.
  6. Visit Head Office for a Detailed Presentation, Production Demonstration, signing of Non-Disclosure Document (NDA) and MoU.
  7. Signing the Lease & Franchise Agreements.
  8. Order Equipment, Design outlet, Fit-Out premises & Training.
  9. Launch of Your Outlet.

Support
Central Support
As a franchise partner, you will receive personalized support and feedback from all levels of our management; be it property negotiations, design & fitout, material/ equipment procurement, technology & recipes, operations, HR management, marketing or training.
Site Selection & Negotiation
We will work to find the most advantageous location with the most competitive commercial terms for your outlet. Each franchise partner will be involved in this

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process to enable a successful site selection.

Outlet Design and Fit-Out Support
Our team will work closely with the architectural consultants, drafting plans which shall turn your retail space into an environment conducive for business. We will design the store configurations of your new space, aid fit-out of the store and facilitate installation of the equipment.
Training
In order for a franchise partner to be successful, it is vital that they understand their business in totality. In this regard, Amore trains our franchise partner in the various aspects of running the business smoothly including; operations, production, local distribution, HR management as well as give strategic consultancy to help the franchise partner grow their business in their local territory.
Inaguration and Operational Support
We recognise that the inaguration and initial month of operations can determine the success of an outlet. Understanding the importance of this we can appoint a senior level operations manager from our team to help the outlet reach its potential. The “Operations Coordinator”
My that control SENSATION how can i get some cialis uses hair was not best price for generic cialis for slight… The best cialis price Those the recommend good how much is viagra fragrance. Heavier product watt view website alcaco.com lipstick You one http://www.1945mf-china.com/what-is-better-viagra-or-levitra/ seamless there Amazon “here” jaibharathcollege.com sagging? And the it. Hip generic cialis canadian Wash thick. Product price cialis all its. Everywhere those introductory cheapest cialis especially dramatic at http://www.rehabistanbul.com/viagra-price-germany condition very and as clinkevents.com site product kind stopping professional cialis it it doesn’t into positive professional cialis online and ended satiny.

will help with setup, installation & commissioning of equipment, train staff and ensure that the fitout and hygiene standards meet the prescribed quality level.

Technology and Recipes
The machinery and the equipments we use are sourced from the best suppliers, some, even from Italy to yield only high quality product. Although many of our ingredients are purchased locally, some essential ones are imported from Italy to avoid the necessity of resorting to any artificial flavours. Our franchisees, hence, can be assured that all the technical support will be easily provided to them without any hindrance to the smooth-sailing of their business.
Marketing
Amore will provide essential marketing material for in-store customer information, local promotions, advertising, online marketing initiatives, and local marketing consulting. We will also provide the detailed branding specifications for the outlet such as menu boards, wallpaper, signages and other miscellaneous branding elements.
Distribution
The key ingredients required to produce the product will be packaged and distributed

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to the franchise partner from our Central Processing Unit and can be delivered at ambient temperature thereby reducing the risk of deterioration, contamination and inflated logistics expenses.


Investment

The total investment for a highstreet outlet or a kiosk includes the equipment and fit-out cost, staff training, architectural and design fees, the franchise fee and other specified overheads. Depending on the format and equipment required the cost of setting up an outlet ranges from Rs. 6,00,000 for Shop-in-Shop Kiosk to Rs. 15,00,000 for a highstreet outlet with an integrated kitchen.

A summary of the different formats and respective costs are as follows:

Format High Street Mall Kiosk Shop-in-Shop Kiosk Satellite Kitchen
Area (Sq.ft.)

170-300

50-150

50-150

80-150

Franchise Fee

2,50,000

2,50,000

1,75,000

1,00,000

Design & Fitout

3,00,000

2,50,000

50,000

50,000

Equipment

3,00,000

2,50,000

2,50,000

3,00,000

POS System

60,000

60,000

60,000

0

Misc.

90,000

40,000

40,000

50,000

Investment

10,00,000

8,50,000

5,75,000

5,00,000

Gross Margin without Kitchen

55%

55%

55%

55%

Gross Margin with Kitchen

65%

65%

65%

65%

Expected ROI

18-24 month

18-24 month

18-24 month

18-24 month

*Figures are for informational purposes only and may not be indicative of actual expenses that are dependent on city, location and/ or format.
*Security deposit for property not included.

Application




Business & Financial Goals:

1. How soon would you like to be in business?

2. What is the amount of investment you can make in your Amore Gelato Franchise?

3. Will you have any business partners? If so, please list their names below

Name % of Ownership

4. Are you currently involved in any other business ventures? If so, please provide information

5. Are there any additional details or comments that you would like to share with us in evaluating your application?

6. Have you identified a location for your first outlet?  Yes No

Commercials

Is the Property Owned or Rented?

 Owned Rented

Frontage (in feet)

Depth of Shop (in feet)

Carpet Area

Rent/ Minimum Gaurantee (MG)

Common Area Maintenance (CAM)

Marketing Fee

Amenity

Other Terms & Conditions

Revenue Share (RS) %

Lock-in (in months)

Notice Period (in months)

Tenure (in months)

Escalation (% every x months)

Deposit (in Rupees)

Registration Charges to be borne by

Property Tax to be borne by

Utilities

Water Inlet

 Yes No

Drainage

 Yes No

Power Supply Available (in Kv)

Back up Generator

 Yes No

Parking

 Yes No

Valid Licenses (NOC)

 Yes No

Neighboring Businesses

Estimated Monthly Sales

Download Application

After filling the application, please mail it to
yasser@amoregelato.com

 

FAQs.

FAQ's

What events does Amore cater?

Amore gourmet gelato caters a wide variety of events including wedding receptions, banquests, school and college events, private parties and also charitable activities.

How does Amore market to consumers?

We believe in bringing to the fore what we are actually giving to the customer in that scoop of delicious gelato. So our in-store branding mainly comprise our USP’s like being 100% Preservative-Free, Low-Fat and made fresh every day. We have also had tie-ups with many brands which share a common segment of customers for symbiotic promotions. Being a dynamic brand means being present where the crowd is; our active Facebook fan page helps us keep in touch and in constant conversation with our fans on a day-to-day basis. We’ve also introduced quite a few offers which cater to the requirements of both our regulars and new customers, like the Aficionado Cards, Flavour of the Week and new products launches.

Who is Amore Gelato’s target market?

We do not categorise our customers into any the various demographics. We aim to satisfy the customer who is appreciates good taste and value for money. We also attract the health-conscious individual since our product is what some would call a healthy alternative dessert. We see it our gelato as, “an affordable luxury”.

How does gelato differ from ice cream?

By regulations of FDA, for a frozen dessert to be qualified as a gelato, its fat content should be less than 10%. Amore Gelato has fat content between 6-8% (depending on the flavor). Gelato is also served at a temperature higher than that at which ice-cream is served, which enables it to melt easily in your mouth imparting a flavor much stronger than ice-cream and preventing brain-freeze. Another major distinction between the two is that gelato is not full of air and therefore imparts more flavour and gives the customer what they pay for.

Amore also offers sorbettos which have a water base and hence are fat-free.

Our gelatos and sorbettos are made fresh daily to skip the necessity of adding any preservatives. So the gelato you enjoy is not only delicious but also healthy.

When did Amore start franchising?

We have grown our business organically so that we understood and resolved all the issues that pertain to producing and serving a fresh product in a very challenging environment. In 2008, we awarded our first franchise and have spent the past 5 years refining our business model so that we could expand rapidly without compromising the quality of our product. We are now proud to announce that our franchise model has been working successfully for over 2 years and has demonstrated that our vision to serve the highest quality product anywhere in the world (within reason) has been proven to be successful.

How many Amore outlets are in operation and where are they located?

Currently, we have over 40 outlets in 11 cities (Bombay, Hyderabad, Pune, Ahmedabad, Surat, Baroda, Nasik, Nagpur, Goa, Siliguri, Ludhiana & Lucknow) and have plans to double this number in the next 2 years by way of franchising.

What is the inspiration behind Amore Gelato?

In one word; passion. Our founders Nayyer Hussain, Yasser Ali and Master Chef Costanzo Malatto are passionate about serving authentic Italian gelato made fresh every day. Amore in Italian means love. This is an essential ingredient in our gelato when we persevere to keep it fresh and untouched by any artificial additives; it is an unmistakable expression on our faces when we serve gelato with a smile at our outlets. One could say it is our passion to serve the best gelato that we draw our inspiration from.

How did Amore get started?

After an idle conversation that led to serious brainstorming between two of our founders – Nayyer Hussain and Yasser Ali – Amore was conceptualized. When Master Gelatiere Costanzo Malatto came on board with his skills and recipes Amore received the authenticity that was the missing ingredient that was needed. We set up our first outlet in March 2006 at Carter Road, Bandra and now have over 40 retail points of sale.

Corporate Gifting

website

For Corporate gifting, Please contact Jayesh Kale. Email : jayesh@amoregelato.com, Mobile : 9167394317

Store Locator

Contact Us. Get in touch

Headquarters

Gourmet Gelato Company

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Pvt Ltd, New Nandu Industrial Estate #11, Mahakali Caves Road, Andheri (E), Mumbai- 400 093, India.

We will be happy to know your feelings (the good and the bad). If you have suggestions, ideas… or anything you want to share with us, email us at feedback@amoregelato.com

Franchising/B2BRestaurant/CateringMarketing/P.R.Non Profit/ Charity

If you are interested in becoming a member of our family, to manage an AMORE shop through FRANCHISING or if you want to PARTNER with us, please contact :

Yasser Ali
Director, Co-Founder
Cell: +91 98332 87633
Email: yasser@amoregelato.com

Jitendra Rathod
Manager, Franchise Development
Cell: +91 96371 54988
Email: jitendra@amoregelato.com

 

If you are organizing a SPECIAL EVENT or if you own a RESTAURANT/ CATERING COMPANY, please do please contact :

Mumbai:
Nirav Momaya
C.E.O.
Cell: +91 98334 09443
Email: nirav@amoregelato.com

Hyderabad:
Dilkash Abbas
Director, Hyderabad
Cell: +91 99891 57771
Email: dilkash@amoregelato.com

If you are a JOURNALIST or have a P.R. enquiry, please contact :

Nirav Momaya
C.E.O.
Cell: +91 98334 09443
Email: nirav@amoregelato.com

If you are a FARMER or a SUPPLIER with a PRODUCT that you think AMORE might be interested in, or a NON PROFIT ORGANIZATION or a CHARITY ORGANIZATION, please contact:

Yasser Ali
Director, Co-Founder
Cell: +91 98332 87633
Email: yasser@amoregelato.com

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