Q
How did Amore get started?
A After an idle conversation that led to serious brainstorming between two of our founders – Nayyer Hussain and Yasser Ali – Amore was conceptualized. When Master Gelatiere Costanzo Malatto came on board with his skills and recipes Amore received the authenticity that was the missing ingredient that was needed. We set up our first outlet in March 2006 at Carter Road, Bandra and now have over 40 retail points of sale.

Q
What is the inspiration behind Amore Gelato?
AIn one word: passion. Our founders Nayyer Hussain, Yasser Ali and Master Chef Costanzo Malatto are passionate about serving authentic Italian gelato made fresh every day. Amore in Italian means love. This is an essential ingredient in our gelato when we persevere to keep it fresh and untouched by any artificial additives; it is an unmistakable expression on our faces when we serve gelato with a smile at our outlets. One could say it is our passion to serve the best gelato that we draw our inspiration from.

Q
How many Amore outlets are in operation and where are they located?
ACurrently, we have over 40 outlets in 11 cities (Bombay, Hyderabad, Pune, Ahmedabad, Surat, Baroda, Nasik, Nagpur, Goa, Siliguri, Ludhiana & Lucknow) and have plans to double this number in the next 2 years by way of franchising.

Q
When did Amore start franchising?
AWe have grown our business organically so that we understood and resolved all the issues that pertain to producing and serving a fresh product in a very challenging environment. In 2008, we awarded our first franchise and have spent the past 5 years refining our business model so that we could expand rapidly without compromising the quality of our product. We are now proud to announce that our franchise model has been working successfully for over 2 years and has demonstrated that our vision to serve the highest quality product anywhere in the world (within reason) has been proven to be successful.

Q
How does gelato differ from ice cream?
A By regulations of FDA, for a frozen dessert to be qualified as a gelato, its fat content should be less than 10%. Amore Gelato has fat content between 6-8% (depending on the flavor). Gelato is also served at a temperature higher than that at which ice-cream is served, which enables it to melt easily in your mouth imparting a flavor much stronger than ice-cream and preventing brain-freeze. Another major distinction between the two is that gelato is not full of air and therefore imparts more flavour and gives the customer what they pay for.

Amore also offers sorbettos which have a water base and hence are fat-free.

Our gelatos and sorbettos are made fresh daily to skip the necessity of adding any preservatives. So the gelato you enjoy is not only delicious but also healthy.

Q
Who is Amore Gelato’s target market?
AWe do not categorise our customers into any the various demographics. We aim to satisfy the customer who is appreciates good taste and value for money. We also attract the health-conscious individual since our product is what some would call a healthy alternative dessert. We see it our gelato as, “an affordable luxury”.

Q
How does Amore market to consumers?
AWe believe in bringing to the fore what we are actually giving to the customer in that scoop of delicious gelato. So our in-store branding mainly comprise our USP’s like being 100% Preservative-Free, Low-Fat and made fresh every day. We have also had tie-ups with many brands which share a common segment of customers for symbiotic promotions. Being a dynamic brand means being present where the crowd is; our active Facebook fan page helps us keep in touch and in constant conversation with our fans on a day-to-day basis. We’ve also introduced quite a few offers which cater to the requirements of both our regulars and new customers, like the Aficionado Cards, Flavour of the Week and new products launches.

Q
What events does Amore cater?
AAmore gourmet gelato caters a wide variety of events including wedding receptions, banquests, school and college events, private parties and also charitable activities.