How does Amore market to consumers?
We believe in bringing to the fore what we are actually giving to the customer in that scoop of delicious gelato. So our in-store branding mainly comprise our USP’s like being 100% Preservative-Free, Low-Fat and made fresh every day. We have also had tie-ups with many brands which share a common segment of customers for symbiotic promotions. Being a dynamic brand means being present where the crowd is; our active Facebook fan page helps us keep in touch and in constant conversation with our fans on a day-to-day basis. We’ve also introduced quite a few offers which cater to the requirements of both our regulars and new customers, like the Aficionado Cards, Flavour of the Week and new products launches.